UnUsUal Limited is one of the leading companies in concert promotions and large-scale events production in Asia. It was founded in 1997 by two brothers, Mr Leslie Ong and Mr Johnny Ong. In 2016, the founders sold a majority stake to mm2 Asia Limited, a producer of films, TV and online content listed on the […]
Citi MaxiGain Savings Account Has Lowered Its Interest Rate Again
The Federal Reserve just cut interest rate for the third time this year. Heartland Boy does not stand to gain from this as he took a HDB loan for his property mortgage. In addition, his thoughts immediately swung to the Citi MaxiGain Savings Account since its base interest rate is pegged directly to 1-Month SIBOR. […]
Why I Embarked On Eagle Hospitality Trust’s The Queen Mary
REITs and Business Trusts are supposed to be relatively stable assets that are not subject to significant volatility. However, just before the Deepavali long weekend in Singapore, Mr Market presented a unique opportunity in Eagle Hospitality Trust (ticker code SGX: LIW). Eagle Hospitality Trust (‘EHT’) capitulated a total of 15.5% to close at US$0.545 in […]
First Year Confessions From a Father
In a blink of an eye, Olympia turned one-year old yesterday. That was a significant milestone worth commemorating and the Heartland Couple chose a simple celebration at home with their loved ones. Even though it was conducted on a smaller scale compared to the baby shower that they had, it was still memorable and heart-warming […]
Sending My FDW/Maid To Training Courses In Singapore
It’s been 4 months since the Heartland family hired a transfer maid (still a freaking awesome personal finance decision to DIY the process), and the help that she has rendered has been nothing but amazing thus far. With an extra pair of hands at home, Heartland Boy feels happier as he doesn’t have to do […]
Earn A Fantastic 2% Interest Rate On The SCB JumpStart Savings Account
There are many things to be envious of the young generation. Being younger, they have more energy, more time on their hands and less adulting problems to worry about. All these spoken with the benefit of hindsight by Heartland Boy, who unfortunately is no longer a boy anymore. Anyway, back to the topic of this […]
ShopBack Button Now Automatically Applies Coupon Codes
Ever since ShopBack launched its ShopBack Button, Heartland Boy no longer misses out on valuable Cashback on ShopBack’s merchant websites. He gets prompted whenever he lands on a merchant website and all he needs to do is to click the “Activate Cashback” button to ensure his Cashback gets tracked. It was an innovative development by […]
How CPF Has Evolved To Keep Up With The Times
As Singapore progresses economically, so does the aspirations of its people. Today, Singaporeans are enjoying higher living standards, living longer and are also more likely to stay in their own homes. In tandem with this, there is a need for the Central Provident Fund (‘CPF’) to evolve and keep up with the changing times. That […]
Why I Am Determined To Be The Last Sandwich Generation
A video recently released by NTUC Income has gone viral (again) and it struck Heartland Boy on several chords. Heartland Boy is not here to validate or debate about NTUC Income’s video production skills but he must confess that it has inspired him sufficiently enough to pen a blogpost about the topic in focus- the […]
Heartland Boy Is A Finalist At The SGX Orb Awards
Last week, Heartland Boy was truly humbled to be nominated as one of the 3 finalists under the Category of “GoTo.com” at the 2019 SGX Orb Awards. Although Heartland Boy did not win, the nomination was welcome in many ways. It was the perfect opportunity for Heartland Boy to take stock on the short and […]
