Heartland Boy

Seriously Singaporean Financial Literacy

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  • Investment
    • Investment
      • REITS
      • Singapore Stocks
      • Singapore Property
    • Syfe REIT+ Portfolio Review: Addressing A Gap In The Market

      November 29, 2020 By Alison_Liew Leave a Comment

    • heartland-boy-2020-stock-performance-review

      Heartland Boy 2020 Stock Performance Review

      posted in Investment, Singapore Stocks

    • book-review-behind-the-scenes-of-the-property-market

      Book Review Of Behind The Scenes of The Property Market

      posted in Investment, Singapore Property

  • Banking & Insurance
    • Banking & Insurance
      • Bank Deposits
      • Bank Loans
      • Credit Card
      • Insurance
    • download-google-pay-to-transfer-money-make-payments-earn-cash-rewards

      Download Google Pay To Transfer Money, Make Payment And Earn Cash Rewards

      posted in Bank Deposits, Banking & Insurance

    • hsbc-advance-credit-card-still-gives-up-to-3.5-cashback

      HSBC Advance Credit Card Still Gives Up To 3.5% Cashback

      posted in Banking & Insurance, Credit Card

    • shocking-37-increase-in-my-child-integrated-shield-plan-premium-in-2-years

      Shocking 37% Increase In My Child’s Integrated Shield Plan Premium in 2 Years

      posted in Banking & Insurance, Insurance

  • Retirement
    • Retirement
      • Singapore CPF
      • Singapore SRS
      • Taxes
    • why-and-how-do-i-make-a-cpf-nomination-online

      Why And How Do I Make A CPF Nomination Online

      posted in Retirement, Singapore CPF

    • invest srs

      Why Invest Your SRS Funds In ETF

      posted in Retirement, Singapore SRS

    • what-i-did-this-year-to-reduce-my-income-tax

      What I Did This Year To Reduce My Income Tax

      December 14, 2020 By Alison_Liew 2 Comments

  • Lifestyle
    • Lifestyle
      • Dining
      • Travel
      • Parenthood
      • Wedding
      • Others
    • review-of-mealpal-singapore-that-now-serves-hawker-food

      Review of MealPal Singapore That Now Serves Hawker Food

      posted in Dining, Lifestyle

    • how-i-plan-to-use-my-singaporediscover-vouchers

      How I Plan To Use My SingapoRediscover Vouchers

      posted in Lifestyle, Travel

    • celebrating-my-daughter-second-birthday

      Celebrating My Daughter’s 2nd Birthday

      posted in Lifestyle, Parenthood

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Work With Us

Launched in January 2016, Heartlandboy.com is a website on personal finance run by the Heartland Couple. Heartland Boy is the Chief Content Producer who adopts his humorous take on topics pertaining to increasing income, reducing expenses, and preparing for retirement etc. As for Heartland Girl, well she assumes the indispensable role of Chief Executive Officer of Heartland Boy.

Website Statistics

  • 2,054,374 Pageviews (all-time)
  • 1,467,129 Unique Visitors (all-time)
  • 72,249 Pageviews
  • 40,908 Unique Visitors
  • 17.5% Return Visitors
  • 1.41 Pages Per Visit
  • 01:13 Average Time On Site

(based on Google Analytics stats from time period of 01 Jun 2020 to 30 Jun 2020)

Audience Profile

  • 60% Male
  • Ages 25 – 34
  • Audience Personas: Avid investors, Travel buffs, News junkies
  • Interested (Active Searches): Financial services, Travel/hotel & accommodations, Real estate/residential properties

Please refer to our Media Kit and Rate Card for more information on advertising options and rates. For further enquiries, send us an email at alison@heartlandboy.com.

Click Here For Our Rates

Welcome to Heartlandboy.com

Hello there, I am Heartland Boy! I am always thinking about how I can improve my financial literacy in order to achieve financial independence. This is the place to be if you are hungry for financial independence (sometimes good hawker food as well) and foolish enough to believe in the musings of Heartland Boy. Read More…

Popular Posts

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  • How to Optimise Singapore CPF: Ordinary Account into Special Account
  • Complete Guide To Your HDB Key Collection Date

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All content expressed herein are the personal opinions of Heartland Boy and does not constitute the views of any company nor as professional financial advice.

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