Heartland Boy

Seriously Singaporean Financial Literacy

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  • Investment
    • Investment
      • REITS
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    • review-of-dividend-machines-by-the-fifth-person

      Review of Dividend Machines By The Fifth Person

      February 22, 2021 By Alison_Liew 4 Comments

    • most-important-rule-of-investing-never-invest-money-you-can't-afford-to-lose

      Most Important Rule of Investing: Never Invest Money You Can’t afford To Lose

      posted in Investment, Singapore Stocks

    • book-review-behind-the-scenes-of-the-property-market

      Book Review Of Behind The Scenes of The Property Market

      posted in Investment, Singapore Property

  • Banking & Insurance
    • Banking & Insurance
      • Bank Deposits
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      • Credit Card
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    • take-your-financial-planning-to-the-next-level-with-ocbc-digital-banking-heartland-boy

      Take Your Financial Planning To The Next Level With OCBC Digital Banking

      posted in Bank Deposits, Banking & Insurance

    • hsbc-advance-credit-card-still-gives-up-to-3.5-cashback

      HSBC Advance Credit Card Still Gives Up To 3.5% Cashback

      posted in Banking & Insurance, Credit Card

    • review-of-great-eastern-3-year-online-endowment-plan-great-sp-series-3

      Review of GREAT EASTERN 3-Year Online Endowment Plan: GREAT SP SERIES 3

      posted in Banking & Insurance, Insurance

  • Retirement
    • Retirement
      • Singapore CPF
      • Singapore SRS
      • Taxes
    • financial-freedom-cost-3-million-singapore-amount-my-household

      Financial freedom cost US$3.2 million in Singapore, I find out what’s the amount for my household

      posted in Retirement, Singapore CPF

    • invest srs

      Why Invest Your SRS Funds In ETF

      posted in Retirement, Singapore SRS

    • what-i-did-this-year-to-reduce-my-income-tax

      What I Did This Year To Reduce My Income Tax

      December 14, 2020 By Alison_Liew 3 Comments

  • Lifestyle
    • Lifestyle
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    • review-of-mealpal-singapore-that-now-serves-hawker-food

      Review of MealPal Singapore That Now Serves Hawker Food

      posted in Dining, Lifestyle

    • cruise-to-nowhere-review-of-caribbean-quantum-of-the-seas

      Cruise To Nowhere: Review of Royal Caribbean Quantum of the Seas

      posted in Lifestyle, Travel

    • celebrating-my-daughter-second-birthday

      Celebrating My Daughter’s 2nd Birthday

      posted in Lifestyle, Parenthood

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Work With Us

Launched in January 2016, Heartlandboy.com is a website on personal finance run by the Heartland Couple. Heartland Boy is the Chief Content Producer who adopts his humorous take on topics pertaining to increasing income, reducing expenses, and preparing for retirement etc. As for Heartland Girl, well she assumes the indispensable role of Chief Executive Officer of Heartland Boy.

Website Statistics

  • 2,054,374 Pageviews (all-time)
  • 1,467,129 Unique Visitors (all-time)
  • 72,249 Pageviews
  • 40,908 Unique Visitors
  • 17.5% Return Visitors
  • 1.41 Pages Per Visit
  • 01:13 Average Time On Site

(based on Google Analytics stats from time period of 01 Jun 2020 to 30 Jun 2020)

Audience Profile

  • 60% Male
  • Ages 25 – 34
  • Audience Personas: Avid investors, Travel buffs, News junkies
  • Interested (Active Searches): Financial services, Travel/hotel & accommodations, Real estate/residential properties

Please refer to our Media Kit and Rate Card for more information on advertising options and rates. For further enquiries, send us an email at alison@heartlandboy.com.

Click Here For Our Rates

Welcome to Heartlandboy.com

Hello there, I am Heartland Boy! I am always thinking about how I can improve my financial literacy in order to achieve financial independence. This is the place to be if you are hungry for financial independence (sometimes good hawker food as well) and foolish enough to believe in the musings of Heartland Boy. Read More…

Popular Posts

  • Most Important Rule of Investing: Never Invest Money You Can’t afford To Lose
  • Cruise To Nowhere: Review of Royal Caribbean Quantum of the Seas
  • My Review of Tiger Brokers’ Singapore Brokerage Platform
  • Why I Bought The Lion-OCBC Securities Hang Seng Tech ETF
  • Financial freedom cost US$3.2 million in Singapore, I find out what's the amount for my household

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All content expressed herein are the personal opinions of Heartland Boy and does not constitute the views of any company nor as professional financial advice.

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